Experience Maps provide zoomed out view of user journeys, service touchpoints and contextual factors that influence user experience on holistic level. These maps are frequently based on good quality data, user research and business knowledge. Often though, these beautifully crafted maps follow the fate of other UX deliverables: they are hanged on a wall only to collect dust and be forgotten.
In his talk, Jiri will show how he turned experience map from polished deliverable into a living tool that grew with the project, communicated challenges upon a glance, helped the team to share the knowledge and provokes discussions outside of the team.
Jiri leads UX across Telegraph’s mobile apps. He is responsible for improving the current applications, but also explores crucial questions: what new mobile experiences should the Telegraph Media Group develop? How will these propositions fit into people’s daily lives?
Before joining the Telegraph, Jiri was part of the BBC Research & Development team, where he researched, designed and prototyped new content discovery experiences. Jiri also worked on a range of consumer and corporate products for National Rail Enquiries, Freesat, Canon and American Express.
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