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How much should you invest to truly delight your customers? When you focus on removing frustration you end up with a product that just satisfies. Moving past that to delight means changing your whole approach.

Learn how to use the Kano model to help you prune features, locate missed customer expectations, and identify innovative ways to add the value that delights customers. Helping you to build a strategy that solves real problems, not just adds new features.

About the Speaker

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

He spends his time working with the research teams at User Interface Engineering, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.


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