Video of session

Slides from session

The slides used for this session are available to download from here.


Every business is now unique in using Lean Startup principles. Experimentation, evidence, and iteration are the new normal.

Done right, it’s a healthy, focused approach. Done poorly, it becomes twisted into absurd scientism: numbers trump all, and users are reduced to mere statistics.

Digital technology’s unprecedented scale brings serious ethical responsibility. How can we balance data-driven approaches with empathy and humanity? How do we help companies see users as more than means to achieve company goals? And how do we ensure our decisions benefit not only ourselves but our wider communities and the world at large?

About the Speaker

Cennydd Bowles is a digital product designer and writer. He has a decade of experience helping companies realise the benefits of good design, most recently as design lead at Twitter.

He writes for A List Apart and is author of the book Undercover User Experience Design.


the lean event is organised by Software Acumen, specialist events organisers based in Cambridge, England. We build communities to help technology professionals grow.

© 2013-2023 Software Acumen. the lean event and the lean event logo are trademarks of Software Acumen LTD.
Software Acumen Limited | Registered in Cardiff | Registration No. 05210967 | VAT No. 896 7958 26